【Alcon Wish You A Happy & Prosperous Chinese New Year ﹗】

Alcon Monday, 27 January 2014 1382 CHINESE NEW YEAR

Alcon Wish You A Happy & Prosperous Chinese New Year ﹗
Alcon 祝您馬到功成﹗ 盆滿缽滿﹗CNY-v1-600pi-size_2.jpg

【Luceplan Lighting Event Highlights @ Armani Aqua 】

Alcon Friday, 17 January 2014 1544 armani aqua event lighting luceplan philips

【Giant Art Installation Hits﹗‧ Panda “I Am Here” Get Over the Wall】

Alcon Thursday, 16 January 2014 1391 art installastion shopping mall

Will come to Hong Kong ﹖

下一站 ‧ 香港 ﹖
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Info From: http://news.sina.com.hk/news/20140115/-23-3165966/1.html

【Living In A Smart Home】

Alcon Tuesday, 14 January 2014 1401 interior design

【Community Book Fair‧Reading in Southorn、Kwai Tsing、Tuen Mun、Causeway Bay】

Alcon Monday, 13 January 2014 4201 book fair exhibition fair

 "Community Book Fair 2013-2014" was finally successfully concluded after the four stations. The most impressive news is the attendance in the last stop - "Reading in Causeway Bay" which is just finished yesterday, is more than expected (last year record is 270,000). A total of 280,000 participants successfully hit a record high "Community Book Fair" is organized by the Hong Kong Book & Magazine Trade Association and District Council, adhering to actively promote universal reading purpose.

Alcon is very proud to be 6 consecutive years of the official contractors involved in the theme poster design, site construction, co-ordination and crowd control arrangements. Due to the scale of the past gradually expanding community book fair, the difficulty of co-ordinate exhibitors, co-organizer, road closures and managing people out has gradually increased. Therefore, the success of this activity is really depends on co-operation of all helpers & staffs.

This year's "Community Book Fair" a proven track record, to get the community's recognition and appreciation, and pleased by the media and exhibitors. Alcon thanks to assist participating units have taken their support, hoping persistent efforts to do better next year! Now, let’s enjoy some of this year's highlight photos!

www.facebook.com/Community.bookfair

一連四站的「社區書展2013-2014」終於圓滿結束,而在昨天完成的最後一站 - 「閱讀在銅鑼灣」,入場人次更較預期的27萬為多,共有28萬人次入場,創下歷年新高。「社區書展」由香港書刊業商會及各區區議會合辦,秉承積極推動全民閱讀的宗旨。

Alcon 非常榮幸成為連續6屆的大會承建商,參與活動主題海報設計、場地搭建、統籌及人流控制安排。由於近社區書展規模逐漸擴大,協調參展商、協辦單位、封路安排及管理進出人次的難度亦逐漸提高,因此是次活動之成功,著實有賴各工作人員的通力合作。

今屆「社區書展」的成績有目共睹,得到社會各界的認同及讚賞,並深受媒體及參展商歡迎,Alcon 感謝有份協助參與的單位鼎力支持,寄望來年再接再厲做得更好﹗接下來就欣賞一下今屆書展的一些花絮相片吧﹗

www.facebook.com/Community.bookfair 

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「閱讀在修頓」

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「閱讀在屯門」

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「閱讀在葵青」

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「閱讀在銅鑼灣」

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【ABC Design @ HKTDC Hong Kong Baby Products Fair 2014】

Alcon Thursday, 09 January 2014 1783 abc design baby exhibition

A famous German baby stroller brand - ABC Design is the first time to exhibit at Hong Kong Baby Products Fair 2014. We are proud to be responsible for the execution of this exhibition. ABC Design is known for stable and functional baby stroller which stand out from others. To effectively show the stylish brand elements, designer use all black design with focus-oriented display. Simple and eye-catching design fully consistent with the brand theosophy. 
One more special highlight is a hidden meeting room is created behind the TV wall which provide a comfortable meeting place for exhibitors and partners.

ABC Design Booth No.: 
3G-C14

著名德國嬰兒車品牌 - ABC Design於香港嬰兒用品展2014中首次參展,Alcon ABC Design 統籌參展事宜。其產品一直以安全、穩定性及功能超卓見稱,因此攤位設計有別於一般品牌的溫馨和諧風格,設計師為ABC Design選擇以黑色為主的型格設計,充分配合品牌元素。當眼位置的三個地台突顯三款重點產品,設計簡單俐落,同時亦輕易捕捉眾人目光
另一特別之處是,設計師更巧妙地於電視背板後間隔出一會議室,方便參展商與伙伴洽談會面。

ABC Design攤位編號3G-C14


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【ABC Design @ HKTDC Hong Kong Baby Products Fair 2014】

Alcon Monday, 06 January 2014 1613 abc design baby exhibition fair hkcec

# Hong Kong Baby Products Fair officially opened today!

Baby Products Fair is now held (6-9/1) in Hong Kong Convention and Exhibition Centre for three days. Major baby products brands display their latest products with unique booth design to highlight the features of their products.

In this exhibition, Alcon is responsible to design booth for a famous German brand - ABC Design, which is known for a stable and functional baby stroller brand. The stylish and practical design of the booth is fully match with the brand elements!

ABC Design Booth No.: 3G-C14

#香港嬰兒用品展今天正式開幕啦!

一年一度的嬰兒用品展一連三日(6-9/1)假灣仔會展舉行。各大嬰兒用品品牌均以獨特的攤位設計,展出其最新產品同大家見面,突顯其產品的特性。
是次展覽,Alcon為一向以穩定及功能見稱的著名德國嬰兒車品牌- ABC Design設計攤位,具型格與實用的設計充分配合品牌元素。

ABC Design攤位編號
3G-C14


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【Alcon Wish You a Prosperous and Happy New Year! 】

Alcon Tuesday, 31 December 2013 1496

Make your own KEEP CALM poster and share to your friends!
設計屬於您的KEEP CALM相片與您的好友分享吧﹗

 http://www.keepcalm-o-matic.co.uk/#create

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【Alcon Wish You A Merry Christmas﹗】

Alcon Tuesday, 24 December 2013 3444 christmas

【Christmas Lightings Shooting Tips】

Alcon Monday, 23 December 2013 1486 christmas lightings shopping mall

Christmas Is Coming Soon! Shopping malls decorate with pretty bright Christmas lights to attract public, which is definitely a blessing photography lovers!
Wanna to go through all these pretty shopping malls for an photo album? Bear in mind the following tips:

Tip 1 Do not use the flash to reduce hand shake
Tip 2 Adjust with tungsten white balance to correct yellowish-lighting problem
Tip 3 Slow shutter speeds to capture the flashing lights
Tip 4 Shooting close-up lighting to highlight the details

一年一度普天同慶的聖誕節又到啦!各大商場都各出其謀,佈置璀璨奪目的聖誕燈飾鬥閃鬥靚,絕對是攝影愛好者之福!
聖誕走遍各大商場拍攝聖誕燈飾靚相?緊記以下小貼士:

秘訣不要使用閃燈減少手震
秘訣轉用鎢絲燈白平衡矯正燈飾偏黃問題
秘訣慢快門拍攝捕捉閃動燈飾
秘訣拍攝燈飾大特寫突顯細節

 

 【商場聖誕裝飾一覽】Shopping Malls Christmas Lightings Outline

卡通人物篇 Cartoon Characters Theme:

Monchhichi聖誕『萌』遊世界」聖誕裝飾@東港城 East Point City - 3 Nov 2013 - 2 Jan 2014
「城盼望 Santa Claus is walking in town」麥兜聖誕裝飾@荃新天地Citywalk - 8 Nov 2013 - 3 Jan 2014
Rilakkuma輕鬆小熊10週年の星光遊樂園」聖誕裝飾@ The ONE - 9 Nov 2013 - 1 Jan 2014
「接通聖誕『熊』到柏靈頓車站」聖誕裝飾@青衣城Maritime Square - 8 Nov 2013 - 1 Jan 2014
Hello Kitty & Friends in Russia」聖誕裝飾@朗豪坊Langham Place - 22 Nov 2013 - 1 Jan 2014
「蠟筆小新鬼馬學園 x 少爺占MeeH」聖誕裝飾@愉景新城Discovery Park - 8 Dec 2013 - 1 Jan 2014


浪漫聖誕篇Romantic Christmas Theme:

「聖誕其源 The Original Chritmas Tree」聖誕裝飾@圓方Elements - 7 Nov 2013 - 1 Jan 2014
Starlight Romance 光是浪漫」聖誕裝飾@新城市廣場New Town Plaza - 12 Nov 2013 - 5 Jan 2014
「極地聖誕傳大愛」聖誕裝飾@德福廣場Telford Plaza - 15 Nov 2013 - 29 Dec 2013
Celestial Charm」聖誕裝飾@1881 Heritage - 15 Nov 2013 - 5 Jan 2014
「經典舞臺源自1923」聖誕裝飾@ Lee Gardens - 21 Nov 2013 - 31 Dec 2013
「經典‧聖誕‧又一城」聖誕裝飾@又一城Festival Walk - 25 Nov 2013 - 26 Dec 2013
SWAROVSKI閃亮聖誕樹」@香港國際機場Hong Kong International Airport - 26 Nov 2013 - 4 Jan 2014
「維多利亞夢幻聖誕頌」聖誕裝飾@東薈城Citygate - 29 Nov 2013 - 31 Dec 2013
香港繽紛冬日節 - 聖誕夢飛翔@皇后像廣場Statue Square - 29 Nov 2013 - 1 Jan 2014
聖誕 Street Party @ 廣東道Canton Road - 24 Dec 2013 23:00-25:00 


繽紛糖果篇Fantastic Candy Theme:

 「領匯 x 珍寶珠 Color Your Mind遊樂場」聖誕裝飾@樂富廣場Lok Fu Plaza - 8 Nov 2013 – 16 Feb 2014
「糖『紙』甜蜜聖誕樂園」聖誕裝飾@奧海城Olympian City - 9 Nov 2013 – 23 Feb 2014
Pip& Pop Xmas Sugarland」聖誕裝飾@世貿中心WTC More - 15 Nov 2013 - 1 Jan 2014
「牛奶妹與牛奶仔」聖誕裝飾@黃埔新天地Wonderful Worlds of Whampoa - 16 Nov 2013 - 1 Jan 2014
「童夢萬樂珠嘉年華」聖誕裝飾@淘大商場Amoy Plaza、康怡廣場Kornhill Plaza、家樂坊Kellogg Square、雅蘭中心Grand Tower - 18 Nov 2013 - 1 Jan 2014

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【Impressive Advertisement】

Alcon Wednesday, 18 December 2013 1512 creative marketing Promotion

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【A Project in Macau - Marlboro Store】

Alcon Monday, 16 December 2013 1478 interior design marlboro

We began to redesign a souvenir shop in Macau last month. Our mission is to convert this traditional shop into a new style convenience store.

Designer is clearly understood that he must comply with the main objective of multi-use space, easy access and customers’ convenience. To design a special style in this specification , he thought of as "front-desk" to replace the conventional “open”, which clearly display all goods to customers and outstand from the traditional multi-elements. Another special feature is, the designer came up with diamond-shaped design instead of the old-style canopy, with spot lighting, the shop become sharply bright and more prominent styling to get attention.

上月,我們開始為澳門關閘的一家手信店籌備裝修工程,準備將這家傳統小店改裝成便利士多。

 設計師在下筆前清晰明白到,士多的設計必須符合善用空間、方便店員存取及方便顧客找續為最大前題,要在這規範下設計出特別風格的士多絕對不簡單。於是,他想到以「前台式」的設計,取代以往的開放式,貨物既能一目了然地向顧客展示,亦能加入有別於傳統士多的元素。另一特別之處,設計師想出以菱角形的設計取締傳統舊式簷蓬,再裝上射燈,不但使店內燈光更明亮,也能使店舖造型更突出更矚目。

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Let’s share some highlights of this project to all of you, which showing our work from design to the hard installation﹗Enjoy﹗
特別送上這工程的工作花絮,分享我們從設計到安裝的一點一滴﹗
  
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【What a smart promotion: Westjet shows you the most impressive Christmas Miracle】

Alcon Monday, 16 December 2013 1348 christmas marketing

【Creative Interior Design】

Alcon Wednesday, 11 December 2013 1285

【Cycling at Central Christmas Park, Illuminate light & Spread Love】

Alcon Monday, 09 December 2013 1342 christmas shopping mall

In the bustling place like Central, there is a leafy green park appeared. More unexpected is that in this tree-lined park, you can chat freehand to a break on the grass and also ride on bike to stretch your muscles and joints!
在中環這個熙來攘往、商貿頻繁的地方中,竟然出現一片繁葉茂的聖誕公園。更意想不到的是,這個綠樹林蔭的公園內,除了可以寫意地在青草地上閒聊小休,還可以舒展一下筋骨,踏踏單車呢﹗

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11 bicycles shuttling between the green jungles, it not only can sense your energy positive energy, but also illuminate the Christmas lightings in the mall, more is to spread your love too! Each bike has a Mileage Logger, from now to January 2, 2014, the shopping malls will send a love breakfast to "Food Bank" to local underprivileged children by every 1 km of the total mileage of all bikes. To create a light up this Central Christmas Park and achievements charity, Let’s take a step
11部單車穿梭於茂密叢林之間,它不但能感應您的活力正能量,為商場聖誕裝置亮燈,更能將愛心傳送﹗每架單車均裝上里數記錄儀;由現在起至2014年1月2日期間,所有單車的行駛總里數每達1公里,商場將會向「眾膳坊」送上一份愛心早餐予本地基層兒童。您踏出的一步,不單可締造璀璨,更可以成就善舉。


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Besides the charity events, it is worth noting that all the texture and appearance of the trunks, leaves, grass and the 10-meter-high Christmas tree in the garden are so real. Each tree pattern and texture of the leaves is also very fine, looking as if truly breathing in an idyllic atmosphere
值得留意的是,園中所有大樹、樹葉、草地及10米高聖誕樹像真度均非常高,細心觀看樹紋和每塊樹葉的質感也十分細緻,看著彷彿真切呼吸到田園氣息。

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