Elements, Ocean Centre, Wan Chai Admiralty, Tung Chung,Tsim Sha Tsui Mong Kok, Shatin, Tsuen Muen, TKO etc... Retail Showcases and window displays are the front-lines of consumer product war - the battle for supremacy in the electronics/ audio visual sector is as demanding as ever. PHILIPS electronics hopes to maintain its position as a desirable, high quality manufacturer, often commanding a premium price yet out-selling a plethora of moderately -priced competition. Alcon understood the criteria and recreated enticing but highly cost effective retail displays to sustain Philips status and growth in the market